Informed Hosted by Rob Lowe is an award-winning program that highlights new stories and innovative concepts through groundbreaking short-form documentary presentations.
Informed uses a 3 pronged approach to educating our viewers. All three of our segments are pre-scripted and captured during our one day of filming (typically lasts 5-6 hours).
Select an option to learn more about our 3 segments and the demographics they target.
Informed is an award winning short-form documentary series, hosted by Rob Lowe, which educates the public on a broad variety of subjects.
Each segment runs on average 3-5 minutes and bridge the gap between regularly scheduled programs on Public Television
Each segment will educate millions of viewers about a specific industry and showcase how one organization (chosen by our producers) is making an impact within it.
The shortform piece will air on PTV for 1 year to roughly 60 million households.
99% of US households receive Public Television Stations
Nearly 70% of American households watch Public Television
Public Television Viewers in areas of: (% more likely than US Average)
A one minute educational commercial that airs one time nationwide across the major networks (CNN, MSNBC, Discovery, Fox Business, etc.) at prime time (6pm-10pm)
A one minute educational commercial that airs one time nationwide across the major networks (CNN, MSNBC, Discovery, Fox Business, etc.) at prime time (6pm-10pm) and then an additional 400 times at prime time in the top 100 markets in the US – Reaches 80 million viewers
Informed will provide the production of one (1) high end one-minute educational commercial segment used for network distribution, broadcast fifty (50) times primetime (6pm - 10pm) via MSNBC, CNBC, CNN or an equivalent network, in the cities of your choice.
Informed will provide the production of A 5-7 minute corporate profile that guests typically stream on their website, and that we also email to up to 1 million of our subscribers.
Informed sample landing pages.
Informed sample narrowcasts.
Informed boasts award winning producers, writers, videographers, and editors with over one hundred years of cumulative production experience. By capturing the true essence of each short form documentary, the program is able to effectively educate and communicate the most crucial stories to a wide audience- both through Public and Network Television distribution. Informed is hosted by industry veteran Rob Lowe.
Utilizing an efficient and wholly effective production cycle that clearly delineates the role of every team member, Informed is able to deliver cutting edge HD programming with clarity and vision. The series maintains a consistent and unilateral quality assurance production process to guarantee that each documentary meets and exceeds network expectations. This foundation further ensures the highest quality content for broadcast.
With strategic partnerships across various media distribution outlets, Informed continues to produce incredible stories featuring a wide variety of topics and personalities that serves to educate and entertain the viewing audience on the latest topics and trends impacting America.
Day 1: Contract signed and organization is scheduled for participation in the project.
Days 2 - 14: Project Fee is due upon receipt of invoice; Questionnaire and Collaterals Sent (Due by Day 14).
Days 15 - 45: Project assigned to a field producer, producer reviews literature, acclimates to storyline.
Days 46 - 75: Scripts written and approved. Shoot location determined and shoot day set.
Days 76 - 90+: Shoot day occurs; studio editing of 3 components according to approved script; segments are approved and media schedule is set for airing.
Though every segment we produce at Informed is unique, our selection process is typically the same for every story we consider: